Tag Archives: Facebook

How College Students Should Use Linkedin

My day job is being an accounting professor.  I teach financial accounting and cost/managerial accounting in equal measure.  This fall, I’ve had the most unusual teaching assignment, a class titled Social Media, Blogging and Business.  Having to teach the class has made me more aware of potential social media uses by students.

I recommend that students use Linkedin to professionally present themselves via social media.  Simultaneously, I recommend that students don’t use Facebook (or use Facebook only under a pseudonym).

Why?  As future professional and possibly future leaders, students should be concerned with their brand image.  There is no way to control it with the informality and personal revelations of Facebook.  However, it can be proactively managed on Linkedin.

Once a student has signed up for an account at Linkedin.com, the fun can begin.  Here are ways to take advantage of Linkedin’s many features.

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Filed under Student issues

When They Bring Laptops to Class

I suggest students bring their laptop to class.  It is my hope that they will use it for class related purposes:

  • Taking notes
  • Working accounting problems on spreadsheets
  • Looking up information

In my Social Media, Blogging and Business class, all 22 students bring a computer to class, every day.  So do I.   I intend for students to use it for class related purposes.  They don’t.  The tell-tale signs?

  • Students tippy tapping away during class discussions
  • Someone laughing out loud while gaze is fixed on laptop screen
  • Lack of engagement with me
  • Admitting to spending 45% of class on non-class related computer use (yes, I asked them).

Have you seen this Doonsbury cartoon?

Something similar has happened in my class.

Students don’t use e-mail these days.  It is too slow, too boring and not social enough.  All my students are on Facebook.  Communication via Facebook is extremely satisfying.  Don’t know for sure, though, because students won’t friend me.  Perhaps they are afraid I’ll be able to check up on their in-class discussions (I wouldn’t).

I’ve been hypothesizing that this Facebook activity is all status updates, replies and chat.  Perhaps not.  There are other things to be accomplished via Facebook, as the following videos attest.  There is love, and there is poke.  Sometimes there is love and poke.

First, about love.  Tyler Ward sings “Facebook Lover.”

Meghean Warren & Jessica Campbell have a different “Facebook Lover.”

Now for poke.  What is poke, and what is poke for?  The poker sends a poke to a pokee, indicating that the pokee is being thought of.  What is the pokee to think?  Presumably that it is an act of affection.  But not always.  Facebook users now have poke wars.

Did you know a Facebook poke can send you to jail?

I’m too old school.  I use my finger poker for a different reason:

How do you use your laptop during class?  Leave a comment and let me know.

– – David Albrecht


Filed under Social Media, Student issues

The Allure of Social Media in Academia

It is the number one topic heard when college faculty congregate.  Shouldn’t cell phones and laptops be banned from classrooms? [Must be phrased this way for the professor to get an affirmative answer.]

Just a couple of years ago, technology and web 2.0 were to be the saviors of higher education.  Now they are the roots of all evil.  How did this happen?

It is easy to see why students use whatever tool is close at hand to access their fave social media app.  Mine is Youtube.  However, Facebook, Tweeting, or texting might be yours.

Many social media apps are extremely appealing and addictive.  Just how alluring?  Watch this Youtube clip with the sound turned up.  It is sure to yank you into a singing and dancing fit.  Students will follow the beat of this song anywhere, right away from the classroom (and so would I).   [ To view the clip, click on the following image.  You will be taken offsite to Youtube.  When done watching the clip, please hit your browser’s “back” button to return here and read the rest of this post.]

Lynn Rose tweeting during "Everybody Tweet Tweet"

I found a comment on Facebook.  College_girl1 writes on College_girl2’s wall, “I just love how you update your status during class.”  College_girl1’s post also is timestamped during class.

Killer social media apps are SEXY!  There is a time and place for social media–college students use social media anytime and anyplace.

Professors talking away in class are not sexy.  I’ve never heard of a professor showing up in lingerie (doubt the old flabby bodies would be considered sexy).  It is a rare professor who will receive a red hot chili pepper on Ratemyprofessors.com.  Much of the time, students award these in jest.

Bucking the trend, I encourage students to bring a laptop to class.  In one course, 22 out of 22 bring it.  I queried them as to what percentage of a class period they used social media for non-class purposes.  The median response was 45%, and it’s safe to surmise that many underreported their percentage.  Is 45% too much?   How should I act on that knowledge?

Student use of laptops in class as reported by Professor Michael Wesch of Kansas State University

It is safe to say that when a professor runs a teacher-centered class (lecture-test), students actually tune out the professor for a sizable percentage of a class period.  Student recall, comprehension and application of a professor’s lecture content is pitifully low.  Professors don’t get upset because students appear to be listening.  Daydreaming with eyes open looks OK.

However, it is another thing when students obviously tune out by using a computer or cell phone.  Professors are offended.  They call it disrespect and disgrace.  Actually, their pride is hurt.  How dare students do that to them?  The obvious response is to ban laptops and blackberries/smart phones/cell phones from class.  Good riddance!

To be sure, my pride was hurt when I saw the 45% number.  In response, I simply asked students to scale it back to a lower percentage.  Is that the best response?

I don’t know how to solve the problem of students disengaging from class through using their laptops or phones.  I know, though, that the horse has left the barn and professors will simply need to learn to deal with it.  Banning is not an option, because it prevents students from receiving the many good benefits of using a computer during class.

Perhaps I should just learn how to engage students with computer use.

Students, what do you think about unrelated use of laptops or phones during class.  I hope you leave a comment to this post.

Leave a comment

Filed under Faculty issues, Social Media

Youtube Commentary on Social Media

In two previous blog posts (Bailout and Popular Culture (1) and Bailout and Popular Culture (2)) I shared several Youtube examples of a populist outcry against (1) the financial crisis of 2008 and 2009, (2) those shouldering the blame for causing the crisis, and (3) unpopular government responses.  These Youtube videos featured songs or humorous skits that skewered culprits with biting satire.  Many in the U.S. populace were unhappy, and their videos reflected it.

In this blog post I present the results of a Youtube search focused on identifying music or humor videos about social media.  My goal is to use this evidence to form a conclusion about how our society feels about social media.

The first collection of videos shows affection and respect for social media in general, and Twitter and Facebook in particular.  All three artists–Peter Codella, Justine Ezarik, and RhettandLink–featured make a living in social media.

Crazy Little Thing the Web, written and sung by Pete Codella and produced by MultiMediaWise is a slick piece of entertainment.  It does not contain a message of anger or dissatisfaction with the new wave of social media.  The fast pace of the upbeat melody leaves the listener with a feeling of happiness.

The Twitter Song, written and sung by iJustine (Justine Ezarik) is also a fun piece of entertainment.  Ezarik is an Internet personality, with over one million followers on Twitter and whose videos have received over 100 million views.  She likes Twitter, and the song was written to have fun with it.  It fits in with her brand, she portrays herself as a cute girl having fun.   This video was filmed in her kitchen!


Facebook Song, written and sung by Rhett & Link (Rhett McLaughlin and Link Neal) takes an affectionate look at Facebook.  Rhett and Link sing that they begin to live when they log in to Facebook.


The second collection of Youtube videos is characterized by satirical humor directed at something unliked.  Satirical humor can be biting and stinging, or mild.  I characterize all four of these videos as mild.  They are poking fun, as opposed to completely trashing, social media.


Tweet This, is a stand-up comedy skit by Bob Hirschfeld presented at a 2010 conference in Seattle Washington.  In this video, Hirschfeld lampoons social media including Facebook, Twitter and online “friends”.

The Facebook Song, provides invaluable marital advice:  it’s OK to tease your wife by saying, “I have more Facebook friends than you.”  Yeah, right.   The Facebook Song is tangy satire about the many are fixated on having hundreds of Facebook friends, who aren’t really friends at all.


I really like Facebook Manners and You because it takes a facetious look at the practice Facebook dating.


Addicted to Facebook is a cute homemade song written by a college student who identifies himself as CarloT.


In conclusion, it seems to me that our culture is still fascinated and entertained by social media.  I see no undercurrent of populist anger towards it.


I hope you enjoyed this little trip through Facebook files.


Filed under Social Media