It is late March and windy in Chicago. It must be that I’m attending the annual conference for MBAA International at the historic Drake Hotel.
The MBAA conference annual draws about 800 academics from the areas of finance, accounting, international business, marketing, management, legal studies, information systems, economics, operations management and entrepreneurship, case research, and BSG (business society and government). As you might imagine, I’m here for accounting.
This post is about my presentation, titled:
If you want, you can view my presentation slides.
Should professors be using blogging in the classroom? Duhhhh, yes. Blogging should be used in any class where the professor wants to accomplish anything other than memorization for multiple choice tests. It is not uncommon for teachers to use blogging in elementary education classes. If second graders can handle it, then college students should be able to.
A professor does not need to be a blogger to use blogging in the classroom.
Why use blogging? For many reasons, but here are two. First, it’s a social media world. College students that can do anything with SM other than Facebook are at a premium. Accounting and law firms use social media and blogging. Obtaining SM proficiency gives students a leg up when they graduate. Second, it’s such an easy tool to use if you want students to do anything more than memorize.
There are four ways to use blogging in the classroom:
- Professor can transmit useful content to students. Blogging is a great platform for writing informative essays.
- Professors can introduce a provocative issue in a blog post, and require students to make comments. The first student reacts to what the professor wrote. Each successive student reacts to what both the professor and previous commenting students wrote. It is a great way to achieve a group thinking environment.
- Professors can assign students to write their own blog posts, and then publish them to the student’s own blog or to a group blog. This is a great way for a student to learn what others in the class are thinking.
- Professors can assign blog essays that are published and available on the web, and then students can write their analysis of or reaction to that essay. These can be submitted online or via paper.
There are three types of blogs and blog posts:
- Informative or news. The purpose of these types of blogs is to pass along news tidbits. A great example in tax is the TaxProf, by Paul Caron. He gets about 7,000,000 hits per year. I asked another tax professor if he reads TaxProf, and he responded that he does on a daily basis. I then asked him if he has his students read TaxProf. He said no. No? By the way, Professor Caron makes the Accounting Today list of 100 most influential people in the American accounting world.
- Commentary or editorial. Most bloggers have an opinion and they want to persuade readers. Having students read, analyze and react to these commentaries is a great way to introduce students to developing professional values. So often professors never ask students what they think. This is a great way of doing so. In the study of liberal arts, critical thinking is defined as reading, analyzing and reacting. A great example of this in the accounting area is the Accounting Onion, by Tom Selling.
- Lifestyle, or welcome to my life. Students don’t yet know what it is like to be working as an accountant. A blog focused on the young accountant’s working environment is a great way of showing students what the working world of accounting is like. Examples are Accountant by Day (working accountant), and Pondering the Classroom (accounting professor).
by David Albrecht